Experience
LIV Golf - Smash GC
Social Media Manager
Jan. 2025 - Present (Contract)
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Manage the day-to-day operations of Smash GC social media accounts, creating and scheduling daily content for all platforms including Instagram, Facebook, Twitter/X, TikTok & YouTube
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Gained 7.5+ million content impressions and 6.5+ million video views on all platforms during first two months
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Manage social media marketing campaigns for ticket sales, fan club signups and merchandise sales
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Collaborate with LIV Golf League staff on mutual opportunities to create social media content
247Sports - Kansas State (GoPowercat.com)
Digital Content & Social Media Manager
Sep. 2017 - Jul. 2024
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Managed and scheduled than 120 monthly digital content pieces across website, email and social media
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Led marketing campaigns that doubled paid website subscriptions over five-year period from 2019 to 2024
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Measured digital engagement using Google Analytics by tracking users, sessions, and pageviews and recording them for monthly reporting and monitored KPIs to set goals and measure growth
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Optimized content strategy and distribution with SEO best practices through data-driven analytics
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Built a YouTube channel that saw channel subscriptions grow by more than 6000% from 2019 to 2024 and took YouTube advertising revenue from 0% to 10% of GoPowercat’s annual revenue
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Communicated with other staff members the content schedule and needs throughout the week
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Collaborated with the national 247Sports team and publishers of other sites on the network to create content
Rivals - Kansas State (GoPowercat.com)
Digital Content Creator
Aug. 2012 - Sep. 2017
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Filmed football and basketball games, press conferences and regular media availabilities to create highlight packages and analysis video content for website and social media use
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Managed and maintained video archives of past games, press conferences and media availabilities
WIBW-TV
Videographer
Aug. 2012 - Jun. 2014
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Filmed and edited high school football, basketball, baseball, softball and soccer games for WIBW-TV in Topeka, Kansas to air on the 10 p.m. evening news that required fast turnaround under tight deadlines
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Responsible for the upkeep of video equipment including cameras, microphones, lighting and other accessories
Skills & Expertise
• Digital Content Creation • Social Media Strategy • Social Media Marketing
• Content Management Systems (CMS) • Search Engine Optimization (SEO)
• Videography • Photography • Video Editing • Photo Editing
• Graphic Design • Adobe Creative Suite • Microsoft Office • Google Analytics • Facebook • Instagram • Twitter/X • YouTube • TikTok
Education
Kansas State University
B.S. in Business Administration, Marketing
Aug. 2012 - Dec. 2015