The biggest driver of new VIP membership signups are 247Sports network-wide sales. Sales occur approximately every two months at key moments of the year including National Signing Day, the NCAA Tournament and Black Friday/Cyber Monday.

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For every sale, the campaign strategy utilizes the Twitter/X ads manager to create a card that links directly to the signup page. Doing this reduces the number of clicks required to arrive to the signup page via other means and resulted in a higher conversion rate.

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The video card also allowed us to create a video that continues to play while the user is on the website's signup page.

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